From Music Business Worldwide · · 1m 40s
Hive Raises $27M for Live Events Tech
Hive, a live events marketing platform, secured $27 million in Series B funding from Frontier Growth to expand its data-driven ticketing and marketing tools.
In brief
Hive, a live events marketing platform, secured $27 million in Series B funding from Frontier Growth to expand its data-driven ticketing and marketing tools. Hive raised $27 million in Series B funding from Frontier Growth to scale its live events marketing platform with AI tools and international expansion…
Hive Secures $27M Series B Funding
Hive, a live events marketing platform, raised USD $27 million in a Series B round from growth equity firm Frontier Growth.
1,600+ Venues Use Hive Platform
More than 1,600 venues, promoters, and festivals use Hive, which has helped customers generate over USD $1 billion in ticket sales.
Hive CEO on Data Challenges
Hive CEO Ian Roberts says live events have 'always been a data problem disguised as a marketing problem.'
“Hive CEO and co-founder Ian Roberts says live events have 'always been a data problem disguised as a marketing problem.'”
Funding for Product Development
Hive says the $27 million will go toward product development, more ticketing, data integrations, and international expansion.
Data Sources for Campaigns
Hive draws ticket buyer and event data from over 40 ticketing platforms, including Ticketmaster, AXS, Eventim, Etix, Tixr, and DICE.
Case Study: ASM Richmond
After switching to Hive from Mailchimp in early 2022, ASM Richmond generated over USD $500,000 in sales tied to email marketing within three months.
Frontier Growth Partner Quote
Andrew Lindner, Frontier Growth Partner, says Hive has built a product deeply embedded in customers' revenue with proprietary data and network effects.
“Hive has done something rare in vertical software: the team has built a product that is deeply embedded in its customers’ revenue, then compounded that advantage with proprietary data and network effects.”
AI-Powered Assistant Plans
Hive plans to launch AI-powered assistants to make branded campaigns quicker, cut repetitive work, and turn data into ticket sales while keeping organizers in control.
What to remember
Hive raised $27 million in Series B funding from Frontier Growth to scale its live events marketing platform with AI tools and international expansion.
