From Music Business Worldwide · · 1m 20s
HYBE Incubates Southeast Asia Markets as Local Acts Rise
HYBE's CEO says it's building local production bases in Southeast Asia as regional K-pop acts gain popularity.
In brief
HYBE's CEO says it's building local production bases in Southeast Asia as regional K-pop acts gain popularity. HYBE is incubating a Southeast Asian project while local K-pop acts like SB19 and no na grow on Weverse. Originally reported by Music Business Worldwide.
HYBE CEO's Q3 2026 Statement
HYBE's CEO Jason Jaesang Lee said the company is incubating an undisclosed Southeast Asian project during Q3 2026 earnings call.
“HYBE is "incubating" an undisclosed project in southeast asia”
Q3 2026 Earnings Results
HYBE reported record quarterly revenues of KRW 1.53 trillion (approximately USD $1.08 billion) in Q3 2026.
Local Acts on Weverse
HYBE's Weverse platform hosts popular Southeast Asian K-pop acts including SB19 in the Philippines and no na in Indonesia.
Weverse User Growth
Weverse had 14.22 million monthly active users in Q3 2026, down from 14.43 million in Q2 2026.
HYBE's Localization Strategy
HYBE will build local production bases in Southeast Asia only where there's existing entertainment infrastructure.
HYBE's Global IP Portfolio
HYBE claims it is the only company with 360-degree rights for artist IPs and a global IP portfolio.
“HYBE is "the only company that has such a global ip portfolio, and… the only company that has 360-degree rights for [these] artist ips"”
HYBE's Multi-Home Strategy
HYBE uses its multi-home, multi-genre strategy with examples like KATSEYE in the US and &TEAM in Japan.
BTS Tour and Activities
HYBE plans solo and group activities for BTS after their ARIRANG world tour ends in early 2027.
What it means
HYBE is incubating a Southeast Asian project while local K-pop acts like SB19 and no na grow on Weverse.
