From Music Business Worldwide · Nov 12, 2026 · 1m 30s

HYBE, SM, JYP, YG form Fanomenon festival JV

HYBE, SM, JYP, and YG create $3M festival JV with board seats for 2027 K-pop event.

In brief

HYBE, SM, JYP, and YG create $3M festival JV with board seats for 2027 K-pop event. HYBE, SM, JYP, and YG formed a $3M joint venture to run Fanomenon, a K-pop festival launching in December 2027 with 50-50 trademark control between the government and the JV. Originally reported by Music Business Worldwide.

#hybe #sm entertainment #jyp entertainment #yg entertainment #fanomenon festival #k-pop #joint venture #2027 #december 2027 #korean trademark #government involvement #festival

Hybe Sm Jyp Yg form Fanomenon JV

HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment incorporated Fanomenon Co. to run a K-pop festival launching in December 2027.

Joint venture registered October 26

Fanomenon Co. was registered on October 26, 2026, with KRW 4 billion (approximately $3 million) in paid-in capital.

Board structure and voting rights

The board includes four non-executive directors, one from each agency, with equal voting rights for all four companies.

J.Y. Park on festival goals

J.Y. Park stated Fanomenon has a public-interest goal first but will turn a profit with world-class artists and emerging acts.

Government trademark control

The government holds 50% of the Korean trademark, while JYP retains overseas trademark filings.

Trademark dispute resolution

JYP filed for the trademark in Korea in 2025, then transferred 50% to the government in April 2026.

2027 festival schedule

Fanomenon runs December 2-12, 2027, across Seoul Arena and KINTEX exhibition center.

Festival lineup rules

The four agencies' acts will be limited to 30% or less of the concert lineup, with room for emerging artists.

Government budget support

South Korea's 2027 budget includes Fanomenon funding for tourism and smaller K-culture companies.

In short

HYBE, SM, JYP, and YG formed a $3M joint venture to run Fanomenon, a K-pop festival launching in December 2027 with 50-50 trademark control between the government and the JV.

Read the original on Music Business Worldwide

How we make summaries