From Music Business Worldwide · · 1m 40s
Jaasu on making music
Jaasu, 28, shares how he became a top producer with Travis Scott and Don Toliver.
In brief
Jaasu, 28, shares how he became a top producer with Travis Scott and Don Toliver. Jaasu, 28, became a top producer by focusing on trust and creativity with artists like Travis Scott and Don Toliver. Originally reported by Music Business Worldwide.
Jaasu’s early ambition
Jaasu, 28, aims to make 19 albums by age 28.
“Jaasu’s mom recently discovered a video from the producer/writer/artist’s childhood in which he says his ambition is to make 19 albums when he grows up.”
Jaasu’s breakthrough
Jaasu worked on Don Toliver’s No. 1 album OCTANE including hit singles Body and E85.
“His breakthrough came with credits on Don Toliver’s No. 1 album, OCTANE, including hit singles Body and E85 .”
Jaasu’s influences
Jaasu was inspired by Ryan Leslie, Pharrell, Afrojack, Avicii, and Gesaffelstein.
“Ryan Leslie and Pharrell were the artists who provided the greatest inspiration.”
Jaasu’s early career
Jaasu started making music with local artists in New York at age 13.
“By 13, I was already making music with local artists around New York.”
Jaasu’s production philosophy
Jaasu focuses on trust and vulnerability to create music with artists.
“I try to create a space where they feel understood and comfortable enough to be vulnerable.”
Jaasu’s creative process
Jaasu works with artists to build their unique sound without losing his creative identity.
“I wanted to become undeniable before I worried about becoming visible.”
Jaasu’s current projects
Jaasu is working with Quavo, Offset, and Victony on new music projects.
“On the creative side, I’m working on some incredible projects with artists including Quavo, Offset, and Victony.”
Jaasu’s partnership with Sony
Jaasu signed with Sony Music Publishing after meeting Jon Platt and Katie Welle.
“After meeting Jon Platt and Katie Welle [ pictured ], I felt like I was partnering with people who think long-term.”
Jaasu’s future goals
Jaasu aims to build a top production company and be a defining producer of this era.
“I want to build one of the best production and publishing companies in the world.”
Jaasu’s advice for new producers
New producers should protect their taste and help shape artists’ directions.
“First, I would say that everything you consume shapes your taste. Be intentional about what you listen to, what you watch, and who you surround yourself with.”
Jaasu’s industry critique
Jaasu wants fewer yes-men in the music industry to encourage honest conversations.
“I’d like to see fewer yes-men. The people who challenge you are usually the people who help you grow.”
Jaasu’s creative resilience
Jaasu stays grounded when ideas don’t connect by adapting and finding common ground.
“Sometimes the biggest challenge is staying grounded when the first idea doesn’t connect.”
Jaasu’s production team
Jaasu founded Jaasu & Friends LLC in 2020 to build a versatile production team.
“I’m focused on growing Jaasu & Friends LLC, which I started in 2020 after graduating from USC.”
Jaasu’s long-term vision
Jaasu wants his work to be remembered 30 years from now.
“Anybody can have a hot year. I’m trying to build something people are still talking about 30 years from now.”
The main idea
Jaasu, 28, became a top producer by focusing on trust and creativity with artists like Travis Scott and Don Toliver.
