From Music Business Worldwide · · 1m 50s
Joie Manda’s Encore Recordings bets on African stars
Victony’s 'SLICK' hits 130M streams as Joie Manda’s Encore Recordings targets global talent from Africa.
In brief
Victony’s 'SLICK' hits 130M streams as Joie Manda’s Encore Recordings targets global talent from Africa. Joie Manda’s Encore Recordings has signed African artists like Victony, KiDi, and Llona to build international careers without market tailoring. Originally reported by Music Business Worldwide.
Victony’s 'SLICK' crosses 130M streams
SLICK, the latest single from rising Nigerian star Victony, has surpassed 130 million global streams.
Encore Recordings targets global talent
Joie Manda’s Encore Recordings says it’s betting on the next generation of global stars from Africa and beyond.
Victony’s streaming success
The track has racked up 32 million streams in the US alone and 18 million in the UK.
Victony’s chart performance
Slick spent 13 consecutive weeks at No.1 on the UK’s Official Afrobeats Chart and peaked at No. 2 on Billboard’s US Afrobeats Songs chart.
Spotify and TikTok impact
On Spotify alone, SLICK has passed 55 million streams as of November 4 and generated more than 5.5 million TikTok creates.
Encore’s founding and growth
Encore Recordings, a Los Angeles-headquartered independent music company, was launched in November 2021 by Manda, the former EVP of Interscope Geffen A&M .
Ned Monahan’s role
Ned Monahan, who had served as Encore’s General Manager since January 2022, was promoted to President in April 2025.
Victony’s partnership with Encore
Victony was signed by Encore in 2022, the same year he released Soweto, from his EP Outlaw .
Victony’s album success
STARLIFE, Victony’s album released on August 21, has surpassed 178 million global streams, including 20 million in the US.
Victony’s tour collaboration
Victony was invited to join Don Toliver on the European leg of his NITROUS tour, starting October 25 and ending November 23.
The big picture
Joie Manda’s Encore Recordings has signed African artists like Victony, KiDi, and Llona to build international careers without market tailoring.
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