From Music Business Worldwide · · 1m 40s
Music Industry Underpriced Streaming In Emerging Markets
Live Nation bets on high-ticket concerts in emerging markets where fans pay 16-32 months of Spotify for tickets.
In brief
Live Nation bets on high-ticket concerts in emerging markets where fans pay 16-32 months of Spotify for tickets. Fans in Indonesia, Brazil, and India pay 16-32 months of Spotify Premium for superstar concert tickets despite low per capita spending power. Originally reported by Music Business Worldwide.
Mike O'Neill's Challenge
Tim Ingham was asked by Mike O'Neill to invest $10,000 in the music business right now.
Live Nation's Global Push
Live Nation targets 30% of its top 50 tours in non-english speaking markets outside the US and Europe.
Spotify vs. Ticket Prices
In Indonesia, a spotify premium subscription costs $3.35 monthly while a BTS ticket costs over $100.
India's Ticket Price Shock
In india, a spotify premium subscription costs $1.44 monthly while a guns n' roses ticket costs $47.
Coldplay's Price Gap
Coldplay charged $26 for a ticket in mumbai while a vip lounge ticket cost $363.
Live Nation's Strategy
Live nation president & cfo joe berchtold says 47 of top 75 markets outside the us lack modern arena infrastructure.
Spotify's Price Shift
Spotify raised prices in india by 43% in november 2025 but reversed the increase by may 2026.
Universal Music Group's Move
Universal music group offers new releases exclusively to paying subscribers for first 72 hours in india.
The Real Price Problem
Fans in jakarta, bengaluru, and são paulo pay 16-32 months of spotify premium for concert tickets.
Live Nation's View
Live nation's michael rapino says the music industry doesn't create demand but sells it.
The Underpriced Question
Is streaming's problem in emerging markets that fans can't afford to pay or what they've been taught music is worth?
What to remember
Fans in Indonesia, Brazil, and India pay 16-32 months of Spotify Premium for superstar concert tickets despite low per capita spending power.
