From Music Business Worldwide · · 1m
O2 Arena Renews Name Deal Until 2038
AEG and O2 extend London's O2 Arena naming rights until 2038 for UK's largest naming rights renewal.
In brief
AEG and O2 extend London's O2 Arena naming rights until 2038 for UK's largest naming rights renewal. AEG and Virgin Media O2 renew The O2 Arena's naming rights until 2038, giving O2 customers 50% more tickets and Priority access to smaller shows. Originally reported by Music Business Worldwide.
Naming Rights Renewal
AEG and Virgin Media O2 agreed to extend The O2 Arena's naming rights until 2038.
Priority Ticket Benefits
O2 customers get 50% more tickets to shows at The O2 and Priority access to indigo events.
20th Anniversary Timeline
The O2 marks its 20th anniversary in 2027, with shows from Maisie Peters and Jorja Smith on sale.
Historic Partnership
The partnership extends a 2005 relationship with a 2017 naming rights deal that covers 10 years.
Record Attendance
The O2 reported 239 arena shows in 2025 with ticket sales up 11.4% year-over-year to 2.9 million.
Economic Impact
The O2 contributed £2.8 billion in visitor expenditure across the UK and supported 25,000 jobs in 2023.
In short
AEG and Virgin Media O2 renew The O2 Arena's naming rights until 2038, giving O2 customers 50% more tickets and Priority access to smaller shows.
