From Music Business Worldwide · · 1m 10s
Season 25 Signs Seven-Figure Deal
London's Isekai Records and Create's broke Records secure landmark deal for viral R&B single Shotta's.
In brief
London's Isekai Records and Create's broke Records secure landmark deal for viral R&B single Shotta's. Season 25's viral single Shotta's lands a seven-figure deal with Isekai Records and Create's broke Records after four weeks at No. 1 on UK R&B charts. Originally reported by Music Business Worldwide.
Deal Announcement
London-based indie label Isekai Records and New York-based broke Records signed Season 25's single Shotta's for a landmark seven-figure deal.
“believed to be one of the largest single-song agreements in UK music history”
Track Release Details
Shotta's was released independently via TuneCore on September 25 and spent four weeks at No. 1 on the Official R&B UK Chart.
TikTok Impact
The song has been used in over 150,000 TikTok videos with its main sound drawing 116 million views.
Spotify Performance
As of October 25, Shotta's generated 1.4 million streams daily and had 1.43 million monthly Spotify listeners.
Global Chart Reach
The track reached No. 2 on Spotify's chart in Germany and charted in more than 18 countries.
Broke CEO Statement
Broke CEO Andre Benz said the deal shows they're prepared to invest in Season 25's long-term career as a global artist.
“We're here to take risks, make a statement and back artists whose music connects with youth and culture”
Isekai Statement
Isekai Records co-founders Jack Mangan and Ewan Jenkins believe Season 25 has enormous international potential.
“We believe Season 25 has enormous international potential, and we're looking forward to building on the momentum he's already created”
What it means
Season 25's viral single Shotta's lands a seven-figure deal with Isekai Records and Create's broke Records after four weeks at No. 1 on UK R&B charts.
