Sony Music UK hires Jack Fryer

Sony Music UK hired Jack Fryer from Universal Music to lead its catalog, digital media and sync teams effective immediately.

Fryer reports to Azi Eftekhari

Fryer reports to Sony Music UK’s Chief Operating Officer Azi Eftekhari.

Unified strategy for artists

Sony Music UK says the role creates a unified offer to help artists unlock creative and commercial opportunities.

Eftekhari praises Fryer

Eftekhari called Fryer a hugely experienced executive with creative instinct and commercial nous.

Fryer's vision

Fryer wants to build teams that make a real difference for artists, calling other efforts noise.

“I am obsessed with the evolution of the modern record company. I want to build teams with the kinds of skills that can genuinely make the difference for the artists we work with. The rest is noise as far as I’m concerned.”

Fryer's background

Fryer spent over a decade at Universal Music in senior strategy roles, including as head of insight at EMI Records.

Eftekhari's background

Eftekhari was Co-President of Universal Music UK’s catalog division from 2022 to 2024, overseeing artists like The Beatles and Amy Winehouse.