From Music Business Worldwide · · 1m 30s
Taylor Swift Expands Voice Trademark Filings
Taylor Swift's company files voice trademark applications in UK, EU, and Australia amid AI deepfake crackdown.
In brief
Taylor Swift's company files voice trademark applications in UK, EU, and Australia amid AI deepfake crackdown. Taylor Swift's company has filed voice trademark applications in the UK, EU, and Australia to protect against AI deepfakes. Originally reported by Music Business Worldwide.
Taylor Swift's company files voice trademark applications
Taylor Swift's company TAS Rights Management has filed applications to trademark her voice in the UK, the European Union, and Australia.
US applications covered recordings and stage photo
The new filings follow three US applications from April that covered recordings of Swift saying 'Hey, it’s Taylor' and 'Hey, it’s Taylor Swift,' along with a photograph of her holding a pink guitar.
UK applications include stage photo description
In the UK, TAS Rights Management filed a sound mark application for 'HEY, IT’S TAYLOR SWIFT' and an image application for a photograph of Swift holding a pink guitar with a multi-colored iridescent bodysuit.
EU applications mirror UK filings
In the EU, TAS Rights Management filed a sound mark application for 'Hey, it’s Taylor Swift' and a figurative mark application for the same stage photograph as the UK image application.
Australian application accepted with opposition period
The Australian application for 'Hey, it’s Taylor Swift' was accepted by IP Australia on October 12, six days after filing, and is listed as 'Accepted: In opposition period' on the database.
Priority date and legal strategy
All applications claim a priority date of April 24, 2026, the date of the US filings, to protect against AI-generated deepfakes using Swift's voice.
The big picture
Taylor Swift's company has filed voice trademark applications in the UK, EU, and Australia to protect against AI deepfakes.
