From Music Business Worldwide · · 1m 20s
TikTok’s SoundOn Partners with Daddy Yankee for La Postal Album
TikTok’s SoundOn secures Daddy Yankee’s La Postal album as its biggest artist partnership to date.
In brief
TikTok’s SoundOn secures Daddy Yankee’s La Postal album as its biggest artist partnership to date. TikTok’s SoundOn distributes Daddy Yankee’s La Postal album, marking its largest artist partnership. Originally reported by Music Business Worldwide.
New Album Release
Daddy Yankee’s La Postal album released October 30 via DY Records with SoundOn distribution.
SoundOn Partnership
SoundOn partners with TikTok for Daddy Yankee’s La Postal, its biggest artist partnership to date.
Artist Collaborations
La Postal features collaborations with Cardi B, Myke Towers, Danny Ocean, Bizarrap, and Diljit Dosanjh.
Album Themes
Daddy Yankee describes La Postal songs as love letters covering romantic, familial, and self-love themes.
Marketing Campaign
TikTok runs global marketing for La Postal including New York Times Square billboard and in-app experiences.
Daddy Yankee’s Quote
Daddy Yankee says, 'Because in love, you find it all… kisses that make you fall in love, loves that betray, goodbyes that hurt, and hearts that learn to dance again.'
“Because in love, you find it all… kisses that make you fall in love, loves that betray, goodbyes that hurt, and hearts that learn to dance again.”
SoundOn Leadership
Gabo Llano, SoundOn’s Head of A&R Americas, calls Daddy Yankee a global icon with 20 million TikTok followers.
SoundOn’s Growth
SoundOn has over 1.1 million artists registered and expanded US services for independent artists.
Here's the gist
TikTok’s SoundOn distributes Daddy Yankee’s La Postal album, marking its largest artist partnership.
