From Music Business Worldwide · · 1m 10s
Too Lost Signs Dubai Music Company for Global Distribution
Too Lost secures exclusive global distribution deal with Dubai-based Afterpeak, backed by multi-seven-figure financing.
In brief
Too Lost secures exclusive global distribution deal with Dubai-based Afterpeak, backed by multi-seven-figure financing. Too Lost has signed Dubai-based Afterpeak, home to 25,000+ releases, to an exclusive global distribution deal with multi-seven-figure financing. Originally reported by Music Business Worldwide.
Exclusive Distribution Deal
Too Lost signs Dubai-based Afterpeak to exclusive global distribution deal with multi-seven-figure financing.
Financing Details
Too Lost provides multi-seven-figure financing for marketing, catalog growth, artist development, and new music releases.
Afterpeak Background
Afterpeak, founded in 2020 by CEO Avery Chauhan, has over 25,000 releases and 3 billion Spotify streams.
Digital Music Approach
Afterpeak uses high-volume internet-native strategies combining creative development with technology and data.
Experiences Division
Afterpeak operates experiences division including private superyacht events at Abu Dhabi Formula 1 and invite-only cultural events.
Too Lost's Recent Deals
Too Lost made seven-figure investment in Rebellion Records in October 2025 and acquired Xelon Entertainment in October 2026.
Too Lost's Growth
Too Lost surpassed $100 million annual revenue in 2025 and deployed over $10 million in artist advances.
The headline
Too Lost has signed Dubai-based Afterpeak, home to 25,000+ releases, to an exclusive global distribution deal with multi-seven-figure financing.
