From Music Business Worldwide · · 1m 10s
UMG Bravado Signs Disney Searchlight Merch Deal
Universal Music Group's Bravado partners with Disney's Searchlight Pictures for worldwide film merchandise.
In brief
Universal Music Group's Bravado partners with Disney's Searchlight Pictures for worldwide film merchandise. Bravado, UMG's merch company, has a worldwide deal with Searchlight Pictures to handle e-commerce and retail for films like Wild Horse Nine. Originally reported by Music Business Worldwide.
Bravado and Searchlight Partner
Universal Music Group's merchandise company Bravado has struck a worldwide merchandising partnership with Searchlight Pictures.
Deal Scope
Bravado will handle direct-to-fan e-commerce, retail, and licensing for Searchlight's films.
First Film Partner
Searchlight is the first film studio to work with Bravado under this deal.
Wild Horse Nine Launch
The partnership launches with merchandise for Wild Horse Nine, Martin McDonagh's new film starring John Malkovich and Sam Rockwell.
Film Details
Wild Horse Nine is set on Easter Island in 1973, shortly before the Chilean coup, and released in US cinemas on November 6, 2026.
Merchandise Collection
The collection includes apparel, travel accessories, and collectibles designed around the film's 1970s setting.
Merchandise Examples
Items include a journal, long-sleeve polo, passport cover, bowling bag, hotel keychains, and horse-motif signet rings.
The big picture
Bravado, UMG's merch company, has a worldwide deal with Searchlight Pictures to handle e-commerce and retail for films like Wild Horse Nine.
