From Music Business Worldwide · · 1m
Viktoria Siniavskaia Appointed President EMEA
Believe names Viktoria Siniavskaia as EMEA President to lead global music expansion.
In brief
Believe names Viktoria Siniavskaia as EMEA President to lead global music expansion. Believe appoints Viktoria Siniavskaia as President EMEA to strengthen regional leadership and artist development across Europe, the Middle East, and Africa. Originally reported by Music Business Worldwide.
Believe Appoints Viktoria Siniavskaia
Believe has appointed Viktoria Siniavskaia as President EMEA to lead Europe, the Middle East, and Africa.
New EMEA Leadership Structure
Siniavskaia will oversee the UK, Germany, and France, three of the world’s top 10 music markets.
Romain Vivien's Statement

Romain Vivien, Global Head of Music, said Siniavskaia’s track record makes her ideally suited for EMEA leadership.
Siniavskaia's Response
Siniavskaia expressed excitement to expand Believe’s presence and drive success for artists and labels.
New Leadership Team
Henri Jamet, Thorsten Freese, Alex Kennedy, and others report to Siniavskaia in the new EMEA structure.
Believe's Growth Strategy

Believe aims to build a leading global artist development company for independent talent across all levels.
The short version
Believe appoints Viktoria Siniavskaia as President EMEA to strengthen regional leadership and artist development across Europe, the Middle East, and Africa.



