From Music Business Worldwide · · 1m 10s
Yusim Aladro Promoted to Warner Music Mexico GM
Yusim Aladro becomes Warner Music Mexico's General Manager to lead Mexican music strategy globally.
In brief
Yusim Aladro becomes Warner Music Mexico's General Manager to lead Mexican music strategy globally. Yusim Aladro was promoted to General Manager at Warner Music Mexico to oversee strategy and development for Mexican artists expanding internationally. Originally reported by Music Business Worldwide.
Promotion announced
Warner Music Mexico promoted Yusim Aladro to General Manager on October 2, 2026.
New role responsibilities
Aladro will lead strategy and development for Mexican artists to expand internationally through A&R, creative marketing, and brand building.
Previous role
Aladro joined Warner Music Mexico as Director of Marketing in early 2026, reporting to Tomas Rodríguez.
Previous GM
Alejandro Mejía Abad left Warner Music Mexico in June 2026 after a decade to join HYBE Latin America.
Tomas Rodríguez quote
Tomas Rodríguez said Yusim represents the modern, holistic music executive with deep artist development understanding and sharp commercial acumen.
“Yusim represents the modern, holistic music executive, combining a deep, intuitive understanding of artist development and creative strategy with sharp commercial acumen”
Yusim Aladro quote
Yusim Aladro said she looks forward to leading teams, championing the roster, and elevating Warner Music Mexico as a premier home for artists.
“I’m delighted to take on this expanded role at a time when Mexican music and Latin culture are holding unprecedented influence on the global stage”
Background
Aladro has worked across music, entertainment, and brand marketing for over two decades, including roles at ONErpm, Auditorio Nacional México, and Alive Entertainment.
In short
Yusim Aladro was promoted to General Manager at Warner Music Mexico to oversee strategy and development for Mexican artists expanding internationally.
