From Musically · · 40s
BigXthaPlug Album Features Localized Billboards
BigXthaPlug reveals album features using hometown billboards for each guest artist.
In brief
BigXthaPlug reveals album features using hometown billboards for each guest artist. BigXthaPlug's album Better Over Time features artists from their hometowns via localized billboards. Originally reported by Musically.
Album Release Strategy
BigXthaPlug releases fourth studio album Better Over Time on 30 October 2026.
Hometown Billboard Features
Billboards show guest artists in their hometowns: Lil Yachty and Belly Gang Kushington in Atlanta, GloRilla in Memphis, Ava Max and Leon Thomas in Los Angeles, Loe Shimmy in Miami, Ro$ama in Dallas, Fridayy in…
Billboard Activation Strategy
BigXthaPlug removed face from artwork of three previous albums on streaming services to reveal features through a collage cover.
The main idea
BigXthaPlug's album Better Over Time features artists from their hometowns via localized billboards.
