From Musically · · 50s
Bonobo Campaign Recap
Bonobo's team used fan engagement tactics to boost ticket sales and album releases.
In brief
Bonobo's team used fan engagement tactics to boost ticket sales and album releases. Bonobo's marketing team reengaged fans through physical mail, QR codes, and hyperlocal events to drive ticket sales and album interest. Originally reported by Musically.
Reengaging fans
Bonobo's team cross-referenced top D2C customers with mailing list subscribers to send classic paper ticket stubs with QR codes.
QR code sign-ups
The stunt generated around 9,000 sign-ups for London and Paris shows through secret RSVP pages and hidden Easter eggs.
White-label seeding
Bonobo pressed 400 limited hand-stamped white-label 12-inches featuring 'Drift' and unreleased track 'Memory Signal'.
Dual-single strategy
They released double singles like 'Always On Your Side' featuring Joy Crookes for different platforms and audiences.
Hyperlocal events
The team hosted sold-out listening sessions in Japan and India with custom tracklists and fan quizzes.
The essence
Bonobo's marketing team reengaged fans through physical mail, QR codes, and hyperlocal events to drive ticket sales and album interest.
