From Musically · · 40s
Bonobo's New Album Campaign
Bonobo's Distance In Static album launch strategy reveals fan engagement tactics.
In brief
Bonobo's Distance In Static album launch strategy reveals fan engagement tactics. Bonobo's new album Distance In Static uses targeted fan events and UGC to build anticipation for his music. Originally reported by Musically.
Album Release
Electronic artist Bonobo released Distance In Static on 11 September 2026, his eighth studio album and first since 2022's Fragments.
Ninja Tune Team
Ninja Tune team includes Jonny Duckworth, Hannah Silk Champagne, Camila Leon, Victoria Cappelletti, Ramona Venturanza, and Maddy Salvage.
Campaign Strategy
The campaign addresses distinct fan pockets across Bonobo's career through small events, releases, and user-generated content to foster belonging.
Here's the gist
Bonobo's new album Distance In Static uses targeted fan events and UGC to build anticipation for his music.
