From Musically · · 30s
Gaming as Music Marketing Channel
Gaming drives music marketing with viral campaigns and real-time engagement.
In brief
Gaming drives music marketing with viral campaigns and real-time engagement. Gaming platforms boost music sales through targeted campaigns and live interactions. Originally reported by Musically.
GTA VI Trailer Impact
GTA VI trailer drove lasting music uplifts for featured tracks.
“Devil Woman was still at 4.3x its baseline five weeks after the extended-look trailer”
Game-Integrated Releases
Monstercat releases tracks in Rocket League while launching on streaming services.
“Alan Walker's four-track ep launched alongside the game's neon nights event”
Live Shows as Games
Bring Me The Horizon's geo-fenced mobile game let fans compete in real time.
“Of those taking part, 45% were new to the band's database and 52% claimed a discord role”
In short
Gaming platforms boost music sales through targeted campaigns and live interactions.
