From Musically · · 30s
Podcasting Market Race
YouTube leads global podcasting with 308.2m listeners, Spotify close behind.
In brief
YouTube leads global podcasting with 308.2m listeners, Spotify close behind. YouTube holds 32% of global podcast market share with 308.2m monthly listeners in 2025, Spotify follows at 29.2%. Originally reported by Musically.
Global Podcast Listeners
Midia Research reports 965.4 million monthly podcast listeners worldwide in Q4 2025.
YouTube Market Share
YouTube reached 308.2 million monthly podcast listeners in 2025, holding 32% market share.
Spotify and Ximalaya
Spotify added 10.8 million podcast listeners, Ximalaya FM holds 29.2% market share in China.
The short version
YouTube holds 32% of global podcast market share with 308.2m monthly listeners in 2025, Spotify follows at 29.2%.
