From Musicbusinessworldwide · · 1m 20s
Kakao and Atlantic Partner on K-Pop Development
Kakao Entertainment and Atlantic Music Group team up to develop K-pop artists globally from early stages.
In brief
Kakao Entertainment and Atlantic Music Group team up to develop K-pop artists globally from early stages. Kakao Entertainment and Atlantic Music Group partner to create a new global K-pop artist development model starting from early careers. Originally reported by Musicbusinessworldwide.
Kakao and Atlantic Partner
Kakao Entertainment and Atlantic Music Group (AMG) announced a partnership to develop K-pop artists from early careers.
“Kakao Entertainment has struck a partnership with Atlantic Music Group (AMG), the Warner Music Group-owned label group.”
Global Strategy Focus
The partnership covers global strategy, music production, distribution, marketing, and promotion for K-pop artists.
“The two companies will work together on global strategy, music production, distribution, marketing, and promotion for K-pop artists.”
Early Career Development
Kakao and AMG will set strategy for K-pop acts from the earliest stages of their careers.
“Kakao Entertainment and AMG say they will set strategy for K-pop acts 'from the earliest stages of their careers.'”
New Business Model
The deal establishes a new business model centered on creating and developing the next global K-pop IP.
“Kakao Entertainment said the deal establishes 'a new business model centered on creating and developing the next global K-pop IP.'”
Kakao's Expertise
Kakao will contribute music IP planning, production, distribution, artist management, and fan engagement expertise.
“Kakao Entertainment will contribute its experience in music IP planning and production, distribution, artist management, marketing, and fan engagement.”
AMG's Capabilities
AMG brings A&R, marketing, promotion, and global network resources to the partnership.
“AMG will bring its A&R, marketing, and promotion capabilities, as well as its global network.”
Global Market Focus
The partnership aims to help K-pop artists build and keep fan bases in North America and other international markets.
“The aim is to help K-pop artists build and keep fan bases in North America and other markets.”
Joseph Chang's View
Joseph Chang, Kakao's co-CEO, said the partnership combines complementary strengths to unlock global opportunities for K-pop artists.
“This partnership holds a special meaning because it brings together two companies, a leading entertainment company in Korea and a major music powerhouse in the U.S., with complementary strengths and a shared ambition to unlock new opportunities for K-pop artists and IP on a global scale.”
Elliot Grainge's View
Elliot Grainge, AMG's CEO, stated the partnership creates opportunities for K-pop artists to build careers resonating globally.
“Kakao Entertainment has built an incredible track record of developing artists and connecting them with passionate audiences.”
The essence
Kakao Entertainment and Atlantic Music Group partner to create a new global K-pop artist development model starting from early careers.
