From Musicbusinessworldwide · · 1m 20s
Meta Bans TikTok Parent From US Ads
Meta bans TikTok parent ByteDance from US and six other countries' ad networks.
In brief
Meta bans TikTok parent ByteDance from US and six other countries' ad networks. Meta banned ByteDance from advertising on its apps in the US and six other countries after TikTok's September changes to limit user exits. Originally reported by Musicbusinessworldwide.
Meta bans TikTok parent
Meta banned TikTok parent ByteDance from advertising on its apps in the US and six other countries.
“We don’t have to run ads from a competitor whose goal is to pull people off our apps”
Restriction applies in seven markets
The ban covers the US, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam.
Third-party ads blocked
Campaigns from third-party advertisers directing users to TikTok or other ByteDance services are also restricted.
Meta's statement
Meta said it doesn’t have to run ads from a competitor whose goal is to pull people off its apps.
“We don’t have to run ads from a competitor whose goal is to pull people off our apps”
Meta spokesperson
Meta spokesperson Chris Sgro called declining promotional services to a competitor a normal business practice.
“Declining promotional services to a competitor is a normal business practice across industries”
TikTok's September changes
TikTok limited how users can leave its app for other social platforms in September.
Meta's teen safety settlement
Meta agreed to pay up to $18 billion to settle claims over young users on Facebook and Instagram.
TikTok's US entity
TikTok formed a majority American-owned entity to keep operating in the US in January.
The bottom line
Meta banned ByteDance from advertising on its apps in the US and six other countries after TikTok's September changes to limit user exits.
