Democrats bet on deep-red states as Senate map shifts

With Trump's approval ratings falling, Senate Democrats are spending millions in traditionally Republican states they have not won in decades.

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Oct 20, 2026

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Democrats bet on deep-red states as Senate map shifts

With Trump's approval ratings falling, Senate Democrats are spending millions in traditionally Republican states they have not won in decades.

In brief

With Trump's approval ratings falling, Senate Democrats are spending millions in traditionally Republican states they have not won in decades. Senate Democrats are expanding their campaign into deep-red states like Mississippi and Kansas, betting that Trump's sinking approval ratings make Republican seats vulnerable…

Democrats spend big in Mississippi

Senate Majority PAC, aligned with Senate Minority Leader Chuck Schumer, is launching a one point two million dollar ad campaign in Mississippi through November third, boosting prosecutor Scott Colom against GOP Senator Cindy Hyde-Smith.

“Colom is running a competitive race that has put Hyde-Smith on her heels”

The ad targets both parties

The thirty-second spot portrays Colom as a Democrat who will fight corruption in both parties and casts Hyde-Smith as a do-nothing incumbent. The group will advertise on television and digital platforms.

“fight corruption in both parties”

Why Mississippi matters

Why Mississippi matters

Mississippi is the reddest state Senate Majority PAC has entered so far. Trump won it by twenty-three points two years ago. A Democrat has not won a Senate race in Mississippi since nineteen eighty-two.

Democrats need four seats

Democrats need a net gain of four seats to win control of the Senate. This means flipping multiple states Trump won handily in twenty twenty-four, as his approval ratings sink.

Expanding into other red states

Senate Majority PAC is also spending in Kansas, which Trump won by sixteen points, and in Alaska, Iowa, Ohio and Texas, all states the president carried by double digits in twenty twenty-four.

Republicans counter in same states

Senate Leadership Fund, the GOP counterpart, is airing ads in Kansas, Alaska, Iowa, Ohio and Texas.

Secretary of state races heat up

Voters in Arizona, Georgia, Michigan and Nevada, all critical battlegrounds in recent elections, will decide who oversees elections during the next presidential contest.

Democrats spent far more in twenty twenty-two

In the twenty twenty-two election cycle, Democrats spent more than seventy-one million dollars on campaign ads for secretary of state races across the country, while Republicans spent nearly fifteen million dollars, according to data from…

Spending down this year

This year, spending is down across the twenty-six secretary of state races on the ballot.

Democrats defend, Republicans attack

In Arizona and Nevada, Democratic incumbents run against far-right Republicans who have pushed election conspiracy theories.

GOP candidates face impossible balance

Former Kentucky Secretary of State Trey Grayson said Republican candidates for election office must appeal to Trump's supporters who believe in widespread fraud without alienating independents. He said this balance is nearly impossible to achieve.

“you have to go full throttle on election denialism. But then in doing so, you make it very hard, if not impossible, to win it in the fall.”

The bottom line

Senate Democrats are expanding their campaign into deep-red states like Mississippi and Kansas, betting that Trump's sinking approval ratings make Republican seats vulnerable ahead of the midterm elections.

Read the original on NBC News

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