From NBC Sports · · 1m 10s
NFL Selective Wednesday Games
NFL says it will be selective about playing on Wednesdays.
In brief
NFL says it will be selective about playing on Wednesdays. NFL executive Hans Schroeder says Wednesday games will be selective, not the norm, to test creative scheduling with prime-time viewership. Originally reported by NBC Sports.
NFL Scheduling Shift
The NFL has begun scheduling some games on Wednesdays, with 'some' being the operative word.
Schroeder's Statement
NFL executive VP and chief media officer Hans Schroeder said Wednesday games are not likely to become the norm.
Selective Approach
Schroeder said the league will be selective about Wednesday games to test creative scheduling with prime-time viewership.
Historical Context
The league previously had no plan to play on Christmas when December 25 falls on a Tuesday or Wednesday.
Scheduling Strategy
The league could assign Wednesday games to teams emerging from a bye or those playing on the prior Thursday.
Financial Motivation
Prime-time standalone games make more money than when dropped into Sunday afternoon windows with multiple games.
What Happens Next
The NFL will test Wednesday games to see if they boost viewership before committing to regular scheduling.
The bottom line
NFL executive Hans Schroeder says Wednesday games will be selective, not the norm, to test creative scheduling with prime-time viewership.
