Apple Corps Announces New Beatles Story Home

Apple Corps will move The Beatles Story to a 100,000 square foot site in Liverpool in 2028.

New Site Location in Liverpool

The new site is at St Johns Shopping Centre, opposite Liverpool Lime Street station.

Expanded Size and Features

The site will be four times larger than current with a Yellow Submarine-themed 360-degree panoramic view.

Immersive Experience Details

Fans will journey through Liverpool, Hamburg and Beatlemania history with recreated landmarks.

Paul McCartney's Reaction

McCartney called Liverpool 'part of who I am' and praised the project's regeneration impact.

“I find it incredible and humbling that people are still interested in our story and it’s very exciting to me that The Beatles Story and The Beacon are being transformed in such an exciting way in the heart of Liverpool city”

Ringo Starr's Perspective

Starr linked Liverpool's music legacy to the project's support for local artists.

“When we grew up in the Dingle, we never thought we’d be on a plane, much less all the places this long, long road took us”

Apple Corps CEO's Vision

CEO Tom Greene compared the project to Graceland and Dollywood.

Liverpool City Mayor's Commitment

Mayor Steve Rotheram highlighted ticket proceeds funding local artists and future growth.

“Every ticket sold will go towards ensuring that the band’s extraordinary story is kept alive and passed on to generations still to come, helping the next generation of Liverpool artists start writing stories of their own”

Prime Minister's Support

Prime Minister Andy Burnham praised the project's potential for national talent development.

“The fact that this project will help open those doors makes it even more special”