From NME · · 50s
Instagram Apologises for Repeatedly Suggesting Creed’s 'Higher'
Instagram admits algorithm mistakenly pushes Creed’s 'Higher' to more users than intended.
In brief
Instagram admits algorithm mistakenly pushes Creed’s 'Higher' to more users than intended. Instagram apologises for algorithm repeatedly suggesting Creed’s 'Higher' to more people than intended. Originally reported by NME.
Instagram Apologises
Instagram has apologised for their algorithm repeatedly suggesting Creed’s 'Higher' to more people than intended.
Users Report Glitch
Users reported that Instagram’s algorithm consistently suggests Creed’s 'Higher' to their stories regardless of content.
Algorithm Confusion

Instagram said they are unsure why the song is being recommended to more people than intended and are investigating.
Creed Reunion Context
Creed reunited in 2024 after a 10-year hiatus, with 'Higher' becoming a viral karaoke hit.
Other Songs Mentioned
Instagram also recommends Soulja Boy’s 'Turn My Swag On' but claims it reflects user popularity, not a glitch.
At a glance
Instagram apologises for algorithm repeatedly suggesting Creed’s 'Higher' to more people than intended.
