College admissions offices soften their approach

Facing fewer applicants, colleges are making their admissions process warmer and less formal to attract students.

Nov 2, 2026

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College admissions offices soften their approach

Facing fewer applicants, colleges are making their admissions process warmer and less formal to attract students.

In brief

Facing fewer applicants, colleges are making their admissions process warmer and less formal to attract students. Colleges are making admissions offices friendlier and less intimidating as student numbers decline. Originally reported by NPR.

Fewer students prompt change

With student numbers declining, college admissions offices are redesigning how they present themselves to prospective applicants.

Making admissions friendlier

Colleges are making their admissions offices warmer and less intimidating to attract the smaller pool of students available.

A shift in strategy

A shift in strategy

The change reflects colleges competing harder for applicants by removing barriers and creating a more welcoming environment for prospective students.

What to remember

Colleges are making admissions offices friendlier and less intimidating as student numbers decline.

Read the original on NPR

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