Democrats lost Latino voters in 2024

Kamala Harris won the Latino vote by three points in November 2024, according to Pew Research Center. Joe Biden carried them by 25 points in 2020.

Swing districts with Hispanic voters could decide the House

This year, swing districts with large Hispanic populations could help decide which party controls the House. Democrats are scrambling for ways to win those voters back.

BOLD PAC launches influencer program

The campaign arm of the Congressional Hispanic Caucus, known as BOLD PAC, launched a program in February to personally connect social media influencers with voters.

Rep. Sánchez explains the strategy

Rep. Linda Sánchez, D-Calif., who chairs BOLD PAC, says they are turning to trusted voices in local communities with followings to create organic and authentic content.

“We're turning to trusted voices in local communities that have followings giving them information and then allowing them to create content in a way that is organic and authentic.”

Alexa Flores shifts from beauty to politics

Latina content creator Alexa Flores, an Arizona resident with nearly 500,000 followers, shifted to politics in response to Trump administration immigration policies. She wants Latino voters to understand their voting impact.

“My job is to get people to understand that so that they can go and move that needle.”

BOLD PAC provides travel stipends, not post payments

BOLD PAC says it is not paying content creators for posts. Instead, they provide stipends of one thousand five hundred dollars for flights, hotels and other travel costs for each event.

Thirty percent of Latinos get news from influencers

Thirty percent of Latinos regularly get their news from influencers on social media, according to Pew Research Center. That is more than any other demographic.

Strategist warns of deeper trust problems

Democratic strategist Stephanie Valencia, co-founder of Equis Research, says winning back Latino voters will be an uphill battle.

“One election cycle is not going to solve the problem that Democrats have had and a frayed trust with Latino voters that has developed over the last several election cycles.”

Latinos shifted right in 2024 over policy

In 2024, Latinos shifted right in response to what they saw as liberal immigration policies and focus on foreign intervention over domestic policy under former President Biden.