From Nation's Restaurant News · · 1m 20s
Black Rock Coffee Bar's sales rise with extended hours
Black Rock Coffee Bar's same-store sales rose 5.8% last quarter after extending hours to attract younger customers.
In brief
Black Rock Coffee Bar's same-store sales rose 5.8% last quarter after extending hours to attract younger customers. Black Rock Coffee Bar's same-store sales increased 5.8% last quarter due to extended hours attracting more younger consumers. Originally reported by Nation's Restaurant News.
Sales growth reported
Black Rock Coffee Bar's same-store sales rose 5.8% last quarter with transactions up 2.4%.
Extended hours strategy
The company kept 70% of its shops open later into the evenings, to 8 p.m. or 9 p.m. in many cases.
New food items
Black Rock added cake pops and grilled cheese sandwiches to its menu to attract younger customers.
CEO Mark Davis
CEO Mark Davis said the extended hours are profitable and contribute to same-store sales.
Competitor comparison
Competitors like Dutch Bros and 7 Brew have grown rapidly by attracting customers after noon.
Company advantages
Black Rock has a stronger food lineup and dining rooms compared to competitors.
Investor reaction
The company's stock dropped 4% in off-hours trading and lost more than half its value this year.
New locations
Black Rock opened 11 new shops in the quarter and expects to open 40 for the full year.
Real estate advantage
Black Rock's smaller size helps it negotiate for second-generation real estate sites faster.
The headline
Black Rock Coffee Bar's same-store sales increased 5.8% last quarter due to extended hours attracting more younger consumers.
