From Nation's Restaurant News · · 1m 10s
Chili's adds Chicken Parm Big Crispy sandwich
Chili's launches Chicken Parm Big Crispy sandwich with fried mozzarella planks.
In brief
Chili's launches Chicken Parm Big Crispy sandwich with fried mozzarella planks. Chili's introduces Chicken Parm Big Crispy sandwich using Brinker's Fried Mozz cheese planks to compete with quick-service chicken sandwiches. Originally reported by Nation's Restaurant News.
Chili's new sandwich launch
Chili's introduces Chicken Parm Big Crispy sandwich using Brinker's Fried Mozz mozzarella planks.
First availability dates
Available in Florence, Kentucky; Rome, Georgia; and Venice, Florida starting Oct. 13, nationwide on Oct. 20.
CEO statement
George Felix, Brinker International CMO, says chicken parm has better cheese pull than standard cheese.
Sandwich composition
Topped with crispy fried chicken and fried mozzarella planks with marinara sauce, served with fries and sides.
Seventh iteration
This is Chili's seventh Big Crispy chicken sandwich variation since April launch.
Order increase
Chili's chicken sandwich orders increased by 175% since Big Crispy launch.
Marketing campaign
Chili's taps 'Jersey Shore' star Nicole Polizzi to film tourism video in Florence, Kentucky.
Semi-secret menu
Chicken Parm Big Crispy won't appear on menus but can be ordered by name.
Limited t-shirt sale
Chili's sells Chicken Parm Big Crispy t-shirts for limited time through online merch shop.
What it means
Chili's introduces Chicken Parm Big Crispy sandwich using Brinker's Fried Mozz cheese planks to compete with quick-service chicken sandwiches.
