From Nation's Restaurant News · · 1m 50s
Church’s and Project Pat create 'Chickahhhn' song
Church’s Texas Chicken partners with Memphis rapper Project Pat for viral hip-hop track 'Chickahhhn' to connect with culture.
In brief
Church’s Texas Chicken partners with Memphis rapper Project Pat for viral hip-hop track 'Chickahhhn' to connect with culture. Church’s Texas Chicken and Project Pat released a Southern hip-hop song 'Chickahhhn' to bridge brand identity with music and community. Originally reported by Nation's Restaurant News.
Church’s and Project Pat collaborate
Church’s Texas Chicken has teamed up with Memphis rapper Project Pat for a new original song and music video called 'Chickahhhn'.
“Church’s Texas Chicken has teamed up with Memphis rapper Project Pat for a new original song and music video called “Chickahhhn””
Song created to connect culture
The Southern hip-hop, vintage-style song was created to connect the brand to music and culture, according to the company.
“The Southern hip-hop, vintage-style song was created to connect the brand to music and culture”
Viral social media start
The collaboration began with a viral moment on social media when rapper Lil’ Lucky put out his own Church’s-inspired version of Project Pat’s 2001 hit 'Chickenhead'.
“The collaboration began with a viral moment on social media when rapper Lil’ Lucky put out his own Church’s-inspired version of Project Pat’s 2001 hit 'Chickenhead'”
Video taps into nostalgia
The video captured the attention of both Project Pat and Brunner, Church’s creative agency, and includes classic cars and Church’s vintage logo.
“Together, Brunner, Project Pat, and Lil’ Lucky created 'Chickahhhn' as a spin on 'Chickenhead,' and a video that taps into nostalgia, including classic cars and Church’s vintage logo.”
CEO statement
CEO Roland Gonzalez said, 'At Church’s, bringing people together is an important part of our DNA, and that goes beyond the food we serve.'
“At Church’s, bringing people together is an important part of our DNA, and that goes beyond the food we serve.”
Music as community connection
Music is a powerful way to connect with people and celebrate the culture that makes our communities special.
“Music is a powerful way to connect with people and celebrate the culture that makes our communities special.”
Recent partnerships
The brand has also collaborated with viral food personality Walter Johnson for a content series on dry rubs and added a new signature 'Churchie Sauce' promoted with a Big Dip Block Party in Atlanta.
“Church’s also recently added a new signature 'Churchie Sauce' promoted with a Big Dip Block Party in Atlanta”
Industry trend
Church’s joins a growing number of restaurant chains creating original music as part of their marketing strategy, including KFC and Wendy’s.
“With 'Chickahhhn,' Church's joins a growing number of restaurant chains creating original music as part of their overall marketing strategy.”
Other recent collaborations
Church’s recently teamed up with the London Vegetable Orchestra to record 'From Ground to Sound' and showcase its 53 ingredients.
“Chipotle teamed up with the London Vegetable Orchestra to record 'From Ground to Sound' and showcase the chain's 53 ingredients.”
In short
Church’s Texas Chicken and Project Pat released a Southern hip-hop song 'Chickahhhn' to bridge brand identity with music and community.
