From Nation's Restaurant News · · 2m
Crisp & Green Acquires Mad Greens and Snappy Salads
Crisp & Green to convert 33 Mad Greens and Snappy Salads locations to its brand by year-end.
In brief
Crisp & Green to convert 33 Mad Greens and Snappy Salads locations to its brand by year-end. Crisp & Green will convert 33 Mad Greens and Snappy Salads locations to its brand, reaching 100 units by year-end with Coors family as minority partner. Originally reported by Nation's Restaurant News.
Crisp & Green Acquires Mad Greens and Snappy Salads
Crisp & Green has agreed to acquire 33 Mad Greens and Snappy Salad locations from the Coors family’s Salad Collective.
Conversion to 100-Unit Milestone
The acquisition will bring Crisp & Green to 100 locations by year-end, a decade after its first restaurant opened in Minnesota.
Coors Family as Minority Partner
The Coors family will remain a strategic minority partner in the converted brands.
Crisp & Green's Growth Strategy
Crisp & Green plans to continue company and franchise growth, targeting new markets including Phoenix, Austin, Texas, and Dallas.
Salad Collective Background
The Coors family acquired Mad Greens in 2013 and merged it with Snappy Salads to create the 60-unit Salad Collective.
Recent Leadership Changes
Salad Collective brought back John Montgomery as CEO earlier this year, with Coors moving to chairman role.
Post-COVID Challenges
Mad Greens reported sales declines due to a 'post-COVID hangover' and considered converting Snappy Salads units to Mad Greens.
Franchising Attempts
Salad Collective attempted franchising Mad Greens in 2023 but saw no traction.
Crisp & Green's Franchise Model
Of Crisp & Green’s 54 locations, 32 are franchised, with the acquired restaurants becoming company owned.
Future Expansion Plans
Crisp & Green aims to expand into new markets including Phoenix, Austin, Texas, and Dallas with the converted brands.
Founder's Statement
Steele Smiley, founder and executive chairman of Crisp & Green, said reaching 100 restaurants is a milestone but building the business without institutional capital is more meaningful.
Coors' Statement
Darden Coors, chairman of Salad Collective, said partnering with Crisp & Green aligns with their shared vision for the future.
The essence
Crisp & Green will convert 33 Mad Greens and Snappy Salads locations to its brand, reaching 100 units by year-end with Coors family as minority partner.
