Dillas Quesadillas Ready for Franchising Growth

Dillas Quesadillas Expansion Plan

Texas chain Dillas Quesadillas is ready for rapid growth through franchising after refining operations and menu.

“Everything has scale in mind for us, so whenever we build any system, it's not, 'Is this what we need today?' It's, 'Is this what we need at 20 locations, 50 locations, 100 locations?'”

Founders' Vision for Scale

Cofounder Maggie Gordon designed Dillas with growth in mind, targeting hundreds of locations from day one.

“We're kind of at the point where we feel like it's ready to go.”

Early Growth Challenges

Dillas grew to 11 locations in 13 years but expansion was slower than founders expected.

“They assumed we were another national brand that just hadn't hit town yet.”

Franchising Strategy

Dillas doubled down on franchising earlier this year to prepare for rapid growth.

“We've been working on it a long time. And we're ready to see this thing hockey stick a little bit more.”

Leadership Changes

Promoted industry veteran Michael Mabry to COO to support scaling operations.

Menu and Operations Refinement

Refined menu and operations to ensure sustainability during rapid expansion.

Founder Insights

Cofounder Maggie Gordon emphasized scaling systems from day one to avoid rework.

“We're not in the mindset of redoing things.”

Market Perception

Early customers assumed Dillas was a national chain due to its sophisticated systems.

“They assumed we were another national brand that just hadn't hit town yet.”

Growth Timeline

Dillas reached 11 locations in 13 years before accelerating franchising efforts.

Future Plans

Dillas aims for 'hockey stick' growth through franchising after strategic refinement.

“We're kind of at the point where we feel like it's ready to go.”