From Nation's Restaurant News · · 1m 20s
First Watch launches mobile-exclusive weekday menu
First Watch introduces Sun on the Run app-only menu for weekday breakfasts.
In brief
First Watch introduces Sun on the Run app-only menu for weekday breakfasts. First Watch will offer a mobile-exclusive six-item weekday breakfast menu starting Monday through Friday for $9.99 each via its app. Originally reported by Nation's Restaurant News.
First Watch launches mobile-exclusive menu
First Watch is launching a mobile-exclusive weekday menu called Sun on the Run for Monday through Friday only.
Sun on the Run menu details
The menu includes three sandwiches and three burritos ranging from health-conscious to indulgent options at $9.99 each.
Example menu item
One example is The Banger, made with avocado mash, bacon, cheddar cheese, folded egg, and a toasted brioche bun.
App section and bundling
Sun on the Run will have its own section on the First Watch mobile app, visible but not usable on weekends for marketing purposes.
Bundling and curbside pickup
The app allows bundling items with drinks and curbside pickup will launch for Sun on the Run orders in 2027.
Corporate catering focus
First Watch is joining tools like EzCater for corporate catering and will roll out group ordering capabilities throughout 2027.
Growth strategy
The company aims to expand beyond weekend brunch to capture more weekday breakfast share and appeal to other demographics.
Market gap
Eisenacher stated there's a gap in the market for weekday breakfast options that align with evolving consumer routines.
The headline
First Watch will offer a mobile-exclusive six-item weekday breakfast menu starting Monday through Friday for $9.99 each via its app.
