Habit Burger & Grill launches dipping burgers

Habit Burger & Grill introduced three burger options made for dipping to showcase the chain’s sauces.

Dipping Trio Boxes include BBQ, Ranch, and Spicy options

The Dipping Trio Boxes include a BBQ, Ranch, and Spicy burger option with crispy chicken bites, a side, drink, and sauce for $10.

BBQ Dipping Trio Box features melted cheese and pickles

The BBQ Dipping Trio Box includes two dippable burger halves with melted American cheese, pickles, mayonnaise, barbecue sauce, and crispy onion tanglers.

Ranch Dipping Trio Box adds chunky avocado

The Ranch Dipping Trio Box includes two dippable burger halves with melted American cheese, pickles, chunky avocado, and housemade ranch.

Spicy Dipping Trio Box includes pickled jalapeños

The Spicy Dipping Trio Box includes two dippable burger halves with melted white American cheese, pickles, pickled jalapeños, and a creamy spicy mayo.

Each box includes five crispy chicken bites

Each Dipping Trio Box also comes with five crispy chicken bites, the choice of French fries, tempura greens or sweet potato fries, and a regular drink.

Executive Chef explains dipping concept

Executive Chef Jason Triail said, 'People dip their fries. They dip their chicken. So, we thought, why should the burger miss out?'

“People dip their fries. They dip their chicken. So, we thought, why should the burger miss out?”

Limited-time run for dipping burgers

The Gotta Habit Dipping Trio Box is available for a limited time at participating locations and is part of the chain’s evolving value strategy.

Habit launched Gotta Habit Meal Deals last summer

Habit launched its Gotta Habit Meal Deals last summer, featuring three combos priced at $6, $8, and $10.

High demand led to extended offerings

By October, the fast-casual burger chain extended the offerings due to high demand.

Limited-time run ended, but new $9 option added

That limited-time run has since ended, but the company added a $9 Gotta Habit Box Deal to the menu in August.

Consumer trend for sauce innovation

Technomic’s Flavor Consumer Trend Report finds that 34% of consumers consider what sauces and condiments are available when deciding which restaurants to visit.