From Nation's Restaurant News · · 1m 50s
How to use to-go desserts to boost restaurant sales
Desserts to go can increase restaurant sales by making treats accessible for takeout.
In brief
Desserts to go can increase restaurant sales by making treats accessible for takeout. Restaurants can boost sales by offering to-go desserts that are easy to order and enjoy at home. Originally reported by Nation's Restaurant News.
Why to-go desserts matter
Desserts to go can increase restaurant sales by making treats accessible for takeout.
Dine-in customers often skip dessert
People skip dessert because they feel overly satiated, are in a hurry, or didn't scroll to view dessert options online.
Pastry chef insight
Leigh Omilinsky, pastry chef for Chicago restaurant Daisies, says customers want to take desserts home for their partners, babysitters, or kids.
Ice cream challenges
Ice cream can be a great to-go dessert, but refrigeration is a challenge for keeping it frozen during delivery.
Chill-N Nitrogen Ice Cream solution
Chill-N Nitrogen Ice Cream uses liquid nitrogen to freeze ice cream, extending product quality by up to 20 minutes for delivery.
Delivery growth
Chill-N Nitrogen Ice Cream delivery has more than doubled from 9% of sales pre-pandemic to over 20% currently, with some stores seeing 30%.
Jars for portability
Slim Chickens offers jar desserts that are portable, sustainable, and social media-friendly for takeout.
Reese's Peanut Butter Brownie Jar
Slim Chickens added a Reese's Peanut Butter Brownie Jar to its lineup of jar desserts.
Consumer preferences
Customers want to indulge on their own terms, with jars that can be eaten in the car, saved for later, or shared.
Online add-ons
Slim Chickens uses a highlighted add-to-bag recommendation to show desserts during online checkout for takeout.
Lazy Dog Restaurants
Lazy Dog Restaurants features banana pudding as a suggested add-on during online checkout to encourage takeout dessert orders.
Dessert trends summary
Restaurants can boost sales by making desserts easy to order for takeout, using portable packaging, and highlighting them online.
What matters most
Restaurants can boost sales by offering to-go desserts that are easy to order and enjoy at home.
