From Nation's Restaurant News · · 1m 10s
Jersey Mike's Mini Bundles for $7.99
Jersey Mike's offers mini cold subs with chips for $7.99 to attract Gen Z.
In brief
Jersey Mike's offers mini cold subs with chips for $7.99 to attract Gen Z. Jersey Mike's launched a $7.99 mini sub bundle with chips to boost Gen Z engagement amid rising lunch costs. Originally reported by Nation's Restaurant News.
Jersey Mike's Launches Mini Bundle
Jersey Mike's introduces a limited-time offer of any mini cold sub with chips for $7.99.
Value Play for Gen Z
The fast-casual chain targets younger diners with the promotion as lunch prices rise.
Mini Sub Details
Each mini sub offers at least 18 grams of protein and is a smaller size option.
Pricing Comparison
In Los Angeles, a mini Super Sub costs $7.95 plus $2.55 for chips, making the bundle free chips.
Previous Promotions
Jersey Mike's previously offered Hot Italian subs and chicken salad subs for $8.95.
CEO's Strategy
CEO Charlie Morrison aims to reach Gen Z with promotions as lunch costs climb.
Promotional Cadence
Morrison plans to limit promotions to two or three limited-time offers per year.
Transaction Growth
Jersey Mike's has grown transactions above peers despite higher pricing.
The bottom line
Jersey Mike's launched a $7.99 mini sub bundle with chips to boost Gen Z engagement amid rising lunch costs.
