From Nation's Restaurant News · · 1m 40s
KFC Double Deals for Loyalty Members
KFC rewards loyalty members with double points and expanded menu options through November 30 for holiday savings.
In brief
KFC rewards loyalty members with double points and expanded menu options through November 30 for holiday savings. KFC offers loyalty members double points and 24 new menu items in its Secret Recipe Vault through November 30 to encourage holiday spending. Originally reported by Nation's Restaurant News.
KFC Double Deals Launch
KFC is offering loyalty members double points on purchases through its app and website this month.
Finger Lickin' Fan Fest
The promotion runs through November 30 and includes more than double the number of items in the Secret Recipe Vault.
Secret Recipe Vault Expansion
The vault now offers 24 menu items across four point tiers for loyalty members to redeem.
Point Tiers Breakdown
250 points: Biscuit; 500 points: Large Side, Pot Pie, two pieces of chicken, and three tenders.
Point Tiers Breakdown
750 points: Classic Chicken Sandwich Combo, six wings, 3-Piece Tenders, and 2-Piece Chicken Combo.
Point Tiers Breakdown
1,000 points: Big Box 3-Piece Chicken, Big Box 5-Piece Tenders and 4-Piece Combo.
Consumer Context
The latest Consumer Price Index showed prices up 3.7% year over year in September, while 38% of shoppers qualify as holiday value seekers.
KFC's Statement
Chief Marketing Officer Melissa Cash said the promotion rewards KFC Rewards members who are 'some of our biggest fans'.
Loyalty Program Insight
Tropical Smoothie Vice President of Finance Daniel Lee noted loyalty programs personalize offers for valuable guests without blanket discounts.
KFC's Strategy
KFC's Yum Brands' sibling chain Habit Burger & Grill launched a value meal exclusively for MyHabit loyalty members.
The main idea
KFC offers loyalty members double points and 24 new menu items in its Secret Recipe Vault through November 30 to encourage holiday spending.
