From Nation's Restaurant News · · 1m 30s
Little Caesars Launches Athletic Wear Collection
Little Caesars debuts first athletic wear line for NFL players ahead of games.
In brief
Little Caesars debuts first athletic wear line for NFL players ahead of games. Little Caesars launched its first athletic wear collection, LC Athletics, featuring 28 pieces priced $20-$60 for NFL players George Kittle, Trent McDuffie, and Creed Humphrey. Originally reported by Nation's Restaurant News.
Little Caesars launches athletic wear collection
Little Caesars has launched an entire athletic wear collection, LC Athletics.
NFL players debut LC Athletics
George Kittle, Trent McDuffie, and Creed Humphrey will showcase pieces from LC Athletics before upcoming games.
Vintage collegiate-prep design
The collection features throwback 'Vintage 59' pieces nodding to Little Caesars' 1959 founding and subtle lc monogramed items.
28 pieces available
The collection includes 28 pieces such as carhartt duffels, crossbody bags, cooler backpacks, a camouflage hoodie, and waffle-knit shirt.
Priced $20-$60
Pieces are priced between $20 and $60 at the brand's Hot-N-Ready Shop.
First athletic wear move
This is Little Caesars first move into athletic wear following a limited collaboration t-shirt with Kittle in 2025.
NFL sponsorship context
The introduction comes as Little Caesars marks its fifth year as the Official NFL Sponsor.
Restaurant merch trend
Shake Shack, Chick-fil-A, Noodles & Company, Chili's, Wendy’s, Portillo’s, Sweetgreen, Panera, and KFC have recently launched or expanded merchandise stores.
KFC's new Open House prototype
KFC’s new Open House prototype in McKinney, Texas features a merch bag with swag and souvenirs.
The headline
Little Caesars launched its first athletic wear collection, LC Athletics, featuring 28 pieces priced $20-$60 for NFL players George Kittle, Trent McDuffie, and Creed Humphrey.
