From Nation's Restaurant News · · 1m 10s
Maria Rivera named CEO of The Salty
Maria Rivera, former Krispy Kreme U.S. President, becomes CEO of The Salty doughnut chain.
In brief
Maria Rivera, former Krispy Kreme U.S. President, becomes CEO of The Salty doughnut chain. Maria Rivera, former Krispy Kreme U.S. President, leads The Salty's growth after 22 units across seven states and DC. Originally reported by Nation's Restaurant News.
New CEO for The Salty
The Salty has named Maria Rivera to the role of CEO.
Rivera's background
Rivera is the former U.S. President of Krispy Kreme and CEO of Smalls Sliders.
The Salty's growth
The Salty has 22 units in seven states and the District of Columbia.
Founders' roles
Amanda Pizarro is chief brand officer and Andy Rodriguez is on the board.
Rivera's return to doughnuts
Rivera has been working with The Salty since spring after meeting founders at CREATE conference.
Rivera's goals
Rivera plans to focus on operational discipline while preserving The Salty's craftsmanship.
The Salty's products
The Salty makes brioche doughnuts with flavors like White Chocolate Tres Leches.
Rivera's vision
Rivera aims to build a team that drives The Salty's cult following without founders.
Rivera's quote
We don’t sell doughnuts. We sell a doughnut pastry.
“We don’t sell doughnuts. We sell a doughnut pastry”
In short
Maria Rivera, former Krispy Kreme U.S. President, leads The Salty's growth after 22 units across seven states and DC.
