From Nation's Restaurant News · · 1m 30s
McDonald’s U.S. Marketing Leadership Shift
McDonald’s appoints interim U.S. marketing leaders as Alyssa Buetikofer steps down.
In brief
McDonald’s appoints interim U.S. marketing leaders as Alyssa Buetikofer steps down. McDonald’s names Morgan Flatley and Charlie Newberger as interim U.S. marketing leaders after Alyssa Buetikofer leaves to focus on family. Originally reported by Nation's Restaurant News.
Leadership Change
McDonald’s U.S. chief marketing and customer experience officer Alyssa Buetikofer is stepping down to spend more time with family.
Interim Leadership
Morgan Flatley, global chief marketing officer, and Charlie Newberger, 17-year veteran, will lead U.S. marketing temporarily.
Transition Period
Buetikofer will remain through December 18 to ensure a smooth transition while McDonald’s searches for her replacement.
Marketing Strategy Shift
McDonald’s aims to overhaul domestic marketing after several campaigns failed in spring and summer 2026.
Failed Campaigns
The company’s value messaging, K-Pop Demon Hunters promotion, and FIFA World Cup campaign all underperformed in recent months.
Leadership Background
Flatley previously led U.S. marketing from 2017 to 2021 and created successful campaigns like Travis Scott Meal.
Newberger’s Role
Newberger will handle U.S. marketing and commercial strategy after leading global beverage strategy for 17 years.
Strategic Goals
McDonald’s aims to set 2027 priorities with clearer ownership and faster execution through the leadership change.
Reason for Change
McDonald’s needs to move away from 'borrowed IP' after successful promotions like Grinch Meal and Minecraft.
Interim Beverage Role
Danica Cunningham will lead global beverages and desserts as Newberger shifts focus.
The key point
McDonald’s names Morgan Flatley and Charlie Newberger as interim U.S. marketing leaders after Alyssa Buetikofer leaves to focus on family.
