Papa Murphy's and Pinkberry co-branding deal

MTY Food Group signs three co-branding agreements to combine Papa Murphy's pizza and Pinkberry frozen yogurt under one roof.

First co-branded locations

First co-branded Papa Murphy's and Pinkberry locations open in early November in Sunriver, Oregon, and Santa Fe, New Mexico.

Existing franchisees expand

Joshua and Samantha Kimzey add a Pinkberry to their Sunriver, Oregon location; John Perea adds Pinkberry to his Santa Fe, New Mexico Papa Murphy's.

New locations in Utah

Casey Kauer opens a co-branded Papa Murphy's and Pinkberry location in West Haven, Utah, scheduled for summer 2027.

MTY Food Group statement

MTY vice president Ray Zandi said the co-branded concept 'reinforces the strength of the brands individually and the even greater potential they have together'.

“reinforce the strength of the brands individually and the even greater potential they have together”

Financial benefits

Joshua Kimzey highlighted 'obvious financial benefits, like shared overhead costs and the ability to cross-train employees'.

“obvious financial benefits, like shared overhead costs and the ability to cross-train employees”

Consumer appeal

Joshua Kimzey added the model 'creates a destination for everyone, at any time of day'.

“creates a destination for everyone, at any time of day”

MTY's restaurant portfolio

MTY Food Group franchises over 80 restaurant chains with more than 7,000 locations worldwide including Wetzel's Pretzels and Cold Stone Creamery.

Papa Murphy's performance

Papa Murphy's has nearly 1,000 locations across the U.S., Canada, and UAE but its footprint is 20% smaller than in 2020.

Pinkberry growth

Pinkberry's U.S. sales grew 3.2% in 2025 while its unit count grew by 5.1%.

MTY's co-branding history

MTY previously opened 17 co-branded Wetzel's Pretzels and Cold Stone Creamery units this year.

MTY's portfolio strategy

MTY CEO Eric Lefebvre hinted at offloading weaker-performing chains to optimize its portfolio of brands.

Third quarter results

MTY reported third quarter same-store sales declined 1.9% including 2.7% in the U.S.