From Nation's Restaurant News · · 1m 20s
Seafood towers reemerge as indulgent dining option
Restaurants revive seafood towers as affordable luxury for diners.
In brief
Restaurants revive seafood towers as affordable luxury for diners. Restaurants are reintroducing seafood towers as affordable luxury meals that balance health, indulgence and social appeal. Originally reported by Nation's Restaurant News.
Seafood towers return to menus
Chefs and restaurants are reimagining seafood towers for modern diners.
“The seafood tower is an experience, an indulgence, plus it's got protein and Instagram potential”
Cameron Mitchell's smoking tower
Cameron Mitchell Restaurants serve a smoked seafood tower using dry ice for smoke effects.
“It's a really great way to celebrate, share at the table. It's interactive. Fresh seafood is always something that people are gravitating to”
Maple & Ash's seafood tower
Maple & Ash offers a wood-fired seafood tower with chili oil, garlic butter and lemon.
“Once one goes out, it's the fajita moment for sure. They're like, 'What is that giant thing going around? I want one of those'”
Tower Hour special
Maple & Ash's seafood tower is available during 'Tower Hour' for $45.
“They're like, 'What is that giant thing going around? I want one of those'”
Price trends for seafood towers
Seafood towers now come in smaller sizes to help diners afford the luxury.
“That opens up the ordering possibilities to a wider range of diners”
Del Mar's shellfish platters
Del Mar serves cold and hot shellfish platters in two sizes: small ($69) and large ($1.
“They're like, 'What is that giant thing going around? I want one of those'”
Seafood towers as main meals
More diners are ordering seafood towers as their main meal.
“I could go into a Maple & Ash and have a seafood tower with a pasta back and a bottle of white Burgundy, and be sent off into the evening in a really, really good spot”
Health and indulgence balance
Seafood towers appeal to health-conscious diners while still being indulgent.
“Even if a consumer isn't ordering it for a specific health benefit, like protein or omega-3s, they often feel better about ordering it because it's lighter”
Value-conscious adjustments
Restaurants adjust seafood tower pricing to ensure wider accessibility.
“But I don't want to have a thing on a menu that's priced up that only the top 5% of diners can afford”
Seafood tower popularity
Seafood towers are becoming more popular as a main meal option.
“The seafood tower is one of my favorite things to eat”
Diner preferences
Diners increasingly seek seafood towers as affordable luxury options.
“Indeed, they may be going out to eat less, but those occasions when they do go out to eat are even more important, so they may splurge on some more luxurious options”
What to remember
Restaurants are reintroducing seafood towers as affordable luxury meals that balance health, indulgence and social appeal.
