Snooze appoints new COO

Snooze hired Amy Hom as COO last month after CEO Josh Kern joined in October 2025.

Snooze nears 70 locations

Snooze is approaching 70 restaurants as it expands in the brunch category.

Leadership changes in 2025

Snooze made two major executive changes in 2025 after hiring Josh Kern as CEO.

Brunch category growth

Snooze's sales growth has slowed compared to category leader First Watch's forecasted 71% growth.

2027 expansion plans

Snooze plans to open six or seven new restaurants in 2027, likely in Phoenix and California.

Kern on growth trajectory

Kern said Snooze is 'back on a growth trajectory' after slowing down for a while.

“Snooze is 'back on a growth trajectory' after slowing down for a while”

Hom's priorities

Hom prioritizes listening to team members, execution, and creative innovation.

Industry nimbleness

Hom said the industry requires extreme nimbleness to keep up with changing guest demands.

Beverage platform shakeup

Snooze is relaunching its mimosas program after adding cocktails years ago.

Competition from coffee chains

Snooze competes with drive-thru coffee chains like Dutch Bros for morning customers.

Waitlist challenge

Snooze's waitlist is a key challenge as it faces competition for busy customers.

Snooze's growth strategy

Snooze focuses on consistent operations to earn the right to open new restaurants.