From Nation's Restaurant News · · 1m 20s
Subway gives free sandwiches for lunch regrets
Subway offers $15 eGift cards for lunch regrets via Halloween-themed promotion.
In brief
Subway offers $15 eGift cards for lunch regrets via Halloween-themed promotion. Subway gives $15 eGift cards for free Footlong sandwiches to U.S. adults who confess lunch regrets by Oct. 16. Originally reported by Nation's Restaurant News.
Subway launches lunch regret promotion
Subway invites Americans to confess lunch regrets on LunchtimeHorrors.com for a chance to win a $15 eGift card.
“The sandwich chain on Monday invited consumers to visit the website LunchtimeHorrors.com to "confess" their lunch regrets”
Promotion ends Oct. 16
The promotion runs through October 16 for those who confess lunch regrets by the deadline.
“Those who confess their lunch regrets through Oct. 16 have a chance to receive a $15 eGift card”
Lunch regret survey results
66% of U.S. adults say they sometimes regret their lunch choice, with 34% saying it didn't fill them up.
“According to a Subway-commissioned survey, 66% of U.S. adults say they at least sometimes regret their lunch choice”
Lunch regret survey details
34% of respondents said their lunch didn't fill them up, 28% said it wasn't worth the price, and 35% ate unhealthy food.
“Another 28% said it wasn’t worth what they paid. And 35% said they ate unhealthy food”
Lunch skipping habits
70% of U.S. adults regularly skip lunch at least once a week according to the survey.
“An estimated 70% said they regularly skip lunch at least once a week”
Subway's marketing campaign
Subway's Feed Your SUBconscious campaign uses actor Will Arnett as the 'inner voice' for fresh sandwiches.
“The promotion is a continuation of the recent Feed Your SUBconscious marketing campaign in which actor and comedian Will Arnett serves as the "inner voice" steering consumers toward a freshly prepared sandwich at Subway”
Subway's statement
Jeff Klein, Subway's chief marketing officer, says they give people something to look forward to at their next lunch.
“Jeff Klein, Subway’s chief marketing officer, said in a statement, "We make sandwiches, not time machines. But we can give people something to look forward to at their next lunch. Feed Your SUBconscious is an invitation to listen to that inner voice that knows what you really want. This Halloween, we’re giving Americans a chance to act on it, with thousands of freshly prepared Footlongs on us."”
Promotion details
Visitors to LunchtimeHorrors.com can join Subway's loyalty program or make an order with the $15 eGift card.
“Visitors to the website are invited to join the loyalty program or make an order”
The one thing
Subway gives $15 eGift cards for free Footlong sandwiches to U.S. adults who confess lunch regrets by Oct. 16.
