From Nation's Restaurant News · · 1m 20s
Subway launches EMEA prototype
Subway's new Blueprint format targets Europe, Middle East and Africa with After Dark shifts.
In brief
Subway's new Blueprint format targets Europe, Middle East and Africa with After Dark shifts. Subway will roll out a new restaurant prototype in Europe, the Middle East and Africa next year featuring After Dark shifts starting at 6 p.m. Originally reported by Nation's Restaurant News.
Subway unveils EMEA prototype
Subway has launched a new restaurant prototype for Europe, the Middle East and Africa.
Blueprint format details
The Blueprint format includes an After Dark shift starting at 6 p.m. with dinner-friendly options.
EMEA region coverage
Subway plans to double its EMEA footprint in five years with 5,000 units currently.
Digital ordering features
Guests can order via self-service kiosks with digital screens showing order completion.
After Dark shift
At 6 p.m., lighting warms, evening playlist starts, staff wear new uniforms, and dinner options appear.
New breakfast and coffee
The Blueprint format adds new breakfast offerings and a coffee program with morning playlists.
Transportation hubs
New grab-and-go options will be available at transportation hubs for on-the-go guests.
Marketing campaign
Subway's 'Get Your Own Way' campaign celebrates guest choices through the Blueprint format.
Franchisee benefits
Franchisees gain stronger restaurant economics and a long-term brand through Blueprint.
EMEA unit count
Subway has 5,000 units in EMEA and aims to double that in five years.
The headline
Subway will roll out a new restaurant prototype in Europe, the Middle East and Africa next year featuring After Dark shifts starting at 6 p.m.
