From Nation's Restaurant News · · 1m 40s
Taco Bell and Milk Bar team up for Birthday Cake Empanada
Taco Bell and Milk Bar launch limited-time Birthday Cake Empanada with pink frosting and rainbow sprinkles for $3.49.
In brief
Taco Bell and Milk Bar launch limited-time Birthday Cake Empanada with pink frosting and rainbow sprinkles for $3.49. Taco Bell and Milk Bar introduce a limited-time Birthday Cake Empanada featuring pink frosting and rainbow sprinkles for $3.49 starting October 15. Originally reported by Nation's Restaurant News.
Taco Bell and Milk Bar team up
Taco Bell and Milk Bar are reuniting with a new offering: the Birthday Cake Empanada.
“The Birthday Cake Empanada features Milk Bar's signature Birthday Cake flavor rolled into a Taco Bell empanada and topped with pink frosting and rainbow sprinkles”
Limited-time launch
The Birthday Cake Empanada will be available nationwide beginning October 15 for a limited time for $3.49.
“It will be available nationwide beginning Oct. 15 for a limited time for $3.49”
Previous collaborations
The two brands first teamed up in 2022 with Strawberry Bell Truffles and reunited in 2025 for Birthday Cake Churros.
“The two brands first teamed up in 2022 with the Strawberry Bell Truffles, featuring Milk Bar’s Cake Truffles with pieces of Taco Bell’s Crunchy Taco Shell. In 2025, they reunited for Birthday Cake Churros”
Taco Bell's dessert strategy
The Birthday Cake Empanada is part of Taco Bell's growing dessert lineup to expand dayparts and meet Gen Z preferences.
“It is part of a larger strategy to expand dayparts and meet the preferences of the chain’s majority Gen Z consumers”
MTY Group potential sale
MTY Group may sell some of its more than 80 concepts as part of a brand optimization initiative.
“MTY Group may be having a sale. The Canadian-based brand collector may sell some of its more than 80 concepts as part of a brand optimization initiative”
MTY Group's brand strategy
This comes after the owner of Papa Murphy’s, Cold Stone Creamery, and other brands opted not to sell itself.
“This comes after the owner of Papa Murphy’s, Cold Stone Creamery, and other brands opted not to sell itself following a months-long strategic review process”
MTY Group's sales approach
The company said it was unlikely to sell its best-performing 'crown jewel' brands but may sell underperforming concepts.
“The company said it was unlikely to sell its best-performing 'crown jewel' brands”
Outback Steakhouse launch
Outback Steakhouse has launched 'Best Steaks Ever' to improve steak consistency, flavor, and preparation.
“Outback says its steaks are better than ever. The casual-dining chain has launched 'Best Steaks Ever,' a selection of steaks that Outback says are juicier and more flavorful than before”
New steak seasoning
Outback developed a new steak seasoning and installed clamshell grills to cook its steaks.
“For instance, Outback developed a new steak seasoning and installed clamshell grills to cook its steaks”
New steak cuts
Outback has added new cuts such as a New York Strip to its steak offerings.
“It has also added new cuts, such as a New York Strip”
At a glance
Taco Bell and Milk Bar introduce a limited-time Birthday Cake Empanada featuring pink frosting and rainbow sprinkles for $3.49 starting October 15.
