From Nation's Restaurant News · · 1m 20s
Zaxbys enters New York with 'Grow to Win' strategy
Zaxbys opens NYC location as chicken category gets crowded.
In brief
Zaxbys opens NYC location as chicken category gets crowded. Zaxbys opens its first New York City location using its 'Grow to Win' strategy to compete in a crowded chicken market. Originally reported by Nation's Restaurant News.
Zaxbys enters New York
Zaxbys opens its first New York City location on the Upper East Side.
CEO Bernard Acoca
Zaxbys CEO Bernard Acoca, from Atlanta, opened the Manhattan location in his hometown.
Grow to Win strategy
Zaxbys' 'Grow to Win' strategy focuses on aggressive unit growth outside its southeast home base.
2025 sales
Zaxbys finished 2025 with 1,005 U.S. locations generating $2.76 billion in sales.
New York expansion
Zaxbys entered New York after opening a Bronx location, marking its first city in the state.
Market strategy
Zaxbys believes it can 'grow to win' in a crowded chicken category by targeting new markets.
Take-Away interview
Zaxbys CEO Bernard Acoca discussed the New York expansion on NRN's Take-Away with Sam Oches.
Key takeaways
Zaxbys must tailor restaurants to local customers, shout its differentiating characteristic, develop sell-out items, and ace fundamentals for growth.
What happens next
Zaxbys will expand further into new markets using its 'Grow to Win' strategy.
The takeaway
Zaxbys opens its first New York City location using its 'Grow to Win' strategy to compete in a crowded chicken market.
