From Ndtv · · 1m
Family Money Habits Shape Young Investors
Parents' investment habits guide young Indians' first market choices.
In brief
Parents' investment habits guide young Indians' first market choices. Young Indian investors inherit family money habits that influence their early market decisions. Originally reported by Ndtv.
First Investment Lesson
For many young Indians, the first investment lesson comes from the dinner table, not financial advisers or apps.
Family Influence on Investing
Parents' preferences for fixed deposits, grandparents' faith in gold or family warnings shape young investors' market approaches.
SEBI Investor Survey
59 per cent of investors get market product info from friends, family or colleagues, not financial professionals.
First Portfolio Inherited
Only 9.5 per cent of Indian households invest in securities-market products, though 63 per cent know about at least one.
Family Investment Habits
Traditional portfolios include fixed deposits, gold and insurance but rarely explain equity investing or market volatility.
Young Investors in Market
Under-30 investors accounted for 59 per cent of new NSE registrations between April and June 2026.
In short
Young Indian investors inherit family money habits that influence their early market decisions.

