Martha's new beauty venture

At 85, Martha Stewart launched Elm Biosciences with her dermatologist Dhaval Bhanusali to democratize the custom skincare formulas she'd been using privately for years.

“Elm was always meant to be more than a product line. We wanted it to be a community.”

The brand's first products

Elm launched a year ago with Inner Dose Daily Skin Supplement ($50) and A30 Elemental Serum ($135), followed by A30 Elemental Night Cream ($165) in January.

Longevity skincare explained

Unlike traditional anti-aging products that treat existing skin issues, longevity skincare prevents problems before they start, taking a proactive approach rather than reactive.

Why lips needed attention

Stewart identified volume loss, dryness, and vertical lines as overlooked lip concerns that deserve scientific attention comparable to facial skincare.

“Lips have never received the same scientific attention as the rest of the face, and that never made sense to me.”

Elemental Lip Serum details

The $45 serum uses peptides and antioxidants to boost plumpness, smooth lines, and address collagen depletion with enhanced absorption for lasting results, not quick fixes.

“I wanted a product that felt beautiful enough to wear every single day while genuinely improving the way lips looked.”

Four shades for every mood

Elemental Lip Serum comes in Petal (soft neutral), Mocha (rich), Blush (glamorous), and Clear, each designed for different occasions and aesthetics.

“Petal is my garden shade, soft and neutral. Mocha is a little rich and indulgent.”

Stewart's beauty philosophy

The 85-year-old believes beauty shouldn't be a mystery and finds it flattering when sharing what works for her inspires others to look their best.

“I find it flattering. If sharing what works for me inspires someone else to look their best, that's a wonderful thing.”